With corporate ascension in mind, the new luxury in style and grooming has a laser-focus on adapting to changing consumer demands— as we stand at the intersection of culturally connecting in the modern world. The operative term here is consumer-demands. But for me, how these demands are being taken into consideration for the market segmentation, is the greater question that needs to be answered.
Although I am keenly aware that a new generation of consumers is changing the definition of mens style and grooming, I incite industry experts to stand their ground when it comes to intertwining culture and commodity values. In short, if you allow consumers to dictate your product development, then perhaps you should think twice about being in business in the first place. Listening to consumer wants and needs is one thing, but allowing customers to define your business should not be an option. In fact, great success is achieved when there remains a give and take relationship in progress. Maintaining an overall polished look remains consistent with expert advice. Being well-groomed is a reflection of your commitment to your well-being and to those around you. This will not change. More importantly, it should not change.
I’m excited to share with you a new crop of daily essentials for men that will hopefully shed some clarity with respect to your modus operandi grooming methods. The foundation for better grooming lies in defining your aspirational goals that are independent of your daily respective needs. One thing is for sure; being a well-groomed man permits one to present oneself in the best manner both at work time and leisure time.
Cardon -Cardon’s Dark Circle Eye Rescue reduces the appearance of dark circles, puffiness, and wrinkles around the eyes. It brightens with 3 active peptides to reduce the appearance of dark circles and puffiness, contains Hyaluronic Acid and Niacinamide to provide deep hydration, and firm the skin. and the stainless steel roller tips provides a cooling sensation and helps the skin absorb ingredients better. $23
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Cultus Artem-Cultus Artem exists independently with the freedom to focus on artistry, the preservation of hand-craftsmanship, and carefully considered production quantities. Every individual fragrance is special, and was uniquely formulated via their in-house atelier in San Antonio. Poeticus is one of the stand out fragrances of their 9 signature scents, and leaves a sillage of an uninhibited, wild nocturnal beat. $580
Disco—Disco’s Hydrating Face Moisturizer is a daily essential for men who value a healthy and clean skincare routine. With ingredients like nourishing Vitamin E that hydrate and locks in moisture, antioxidant-rich Vitamin C that brightens the complexion, and anti-aging Macadamia Oil that fights off wrinkles, this soothing eucalyptus-scented moisturizer formulated specifically for men will be a staple in your skincare lineup. All Disco products, including the Hydrating Face Moisturizer, are vegan, non-gmo, cruelty free, and developed with clean ingredients only – no parabens, phthalates, talc, gluten, or artificial fragrance.$24.00 USD
EiR NYC– Named after the Norse goddess of healing, EiR products are made of therapeutic blends of premium, wild-crafted herbs and essential oils, designed to speed internal healing while providing the external benefits of softening, cleansing, and repairing the skin. This essential oil blend is a fantastic follow up for those who shave or wax. Jojoba and eucalyptus oils condition irritated skin as tea tree oil helps to tooth pores and ward off potential ingrowns. Lavender and rosemary lend a calming, fragrant finish – your skin and hair will thank you. $30 / 2 fl. oz.
Geologie– Geologie’s best selling Nourishing Eye Cream is a staple product recommended for every skincare regimen. The eye cream restores the delicate skin around your eyes with a rich mix of peptides, antioxidants, caffeine, niacinamide, and hyaluronic acid, and features a somewhat under the radar ingredient that is ideal for fading dark under eye bags – kojic acid. This naturally-derived ingredient that comes from mushrooms, and has the ability to really penetrate the layers of your skin and stop the production of melanin. Aesthetically this means it has the ability to even skin tone and fade dark spots, and this is why Geologie uses kojic acid as part of their gentle, yet effective, Nourishing Eye Cream. $59 (90 day supply)
GETMr.—Skin damage is cumulative, not just the result of hours outdoors. That’s why at GETMr. we believe that like any investment, it’s the small wins each morning that lead to long-term results. The Daily 3-in-1 mineral sunscreen, aftershave, and moisturizer is an essential step in every man’s morning. It protects against skin cancer, wrinkles, and scarring in a one-step routine. It’s the easiest, most proven way for men to maintain healthy, long-lasting skin. Subscribe every 1, 2 or 3 months for $24.49 .Single purchase option available
GUY FOX-GUY FOX is not your normal fragrance company. Founded by two best friends from California who got tired of paying huge mark-ups for colognes. They’ve spent the last 2 years researching, testing, and developing their first 6 cologne scents. JP is a super unique fragrance that is both zesty and warm at the same time, featuring notes of Bergamot, Ginger, Sage, Cashmere Wood, Vetiver and Cedar. $59.50
Head & Shoulders:
Head & Shoulders Styling Collection—One in two male styling users have experienced scalp issues caused by styling products. 65% of them have even limited or stopped usage as a result, forcing men to choose between styling their hair or experiencing scalp irritation and flakes. The Head & Shoulders Styling Collection was designed to address this challenge, changing the way men approach styling by bringing to market a new, one-of-a-kind collection featuring high performance products that are both strong in hold and kind to the scalp. Men no longer need to choose whether to style their hair or keep their scalp free from irritation – the new collection ensures men can do both! SRP: $9.99 per product (pricing is at the discretion of the retailer)
HOMMEFACE—A sophisticated skincare brand designed for specifically for men that was created to give true skincare solutions that are easy, simple, safe, but still effective. Their results-driven products are vegan, natural, certified cruelty-free and include no parabens or SLS. Easy Skincare Duo Set is a luxurious skincare gift set for the sophisticated man that he is. This duo set includes two simple products that take care of his basic yet essential skincare needs – cleanse, moisturize and you’re set! The Daily Face Wash removes impurities, while the Facial Moisturizer locks in moisture all day. $34.00
Lumin— The Modern Bathroom Set has all the skin, hair, and body essentials for the premium man’s daily routine. The set includes Lumin’s Charcoal Cleanser and Moisturizing Balm, which helps with dehydration, sun damage, oil regulation, and clogged pores. As if that weren’t enough, the set also comes with Lumin’s Keratin Recovery Shampoo, Keratin Strengthening Conditioner, $73.75 USD (or $59 with the subscription)
LVL Shave Co:
LVL Shave Co— LVL Shave Co., was founded around solving a grooming problem for well-kept men with a new device, the LVL Neck Razor, (pronounced Level) that makes it easy to quickly clean up the back of the neck between haircuts. The ingenious in-line shaving device provides an easy back of the neck shave in less than 60 seconds with no assistance or additional mirrors needed, giving the well-groomed man that ‘fresh from the barber’ look every day. Simply align below the hairline, and swipe down.$34 -For a Starter Set.
Mission Farms CBD:
Mission Farms CBD—Our CBD Joint and Muscle Gel is our best-selling product, earning 4.9-star Customer Reviews from verified buyers, and is definitely a game-changer. Whether you are an athlete looking for a quick recovery from your workouts, an average-joe hoping to ease normal aches, or a mature adult seeking relief from the inflammation of arthritis — our CBD Joint and Muscle Gel will turn your “Ouch!” into “Ahhhhh.” Your body will feel young and new again after a daily regimen of our CBD Gel. The cooling effect of this CBD Gel desensitizes your nerves then the warming effect relaxes your muscles. Our award-winning, full-spectrum CBD then goes to work easing discomfort and inflammation for hours to come. We can’t wait for you to feel good again. $39-$79
Old Spice Clinical Sweat Defense Anti-Perspirant—Old Spice Clinical Sweat Defense delivers 5-in-1 protection with a jaw-dropping 73 hours of sweat protection, 48-hours of odor protection and long-lasting scent. But, that’s not all … Clinical Sweat Defense is also dermatologist-tested with skin moisturizers so guys can work their way toward greatness knowing that this product is gentle on skin. $9.49
Rudy’s Barbershop– The 123 shower system: Simple instructions, sophisticated recipe, and a best in show aesthetic. Rudy’s No. 1 Shampoo is used by stylists in its shops every day for its clean, color safe ingredients. The multi-tasking No. 2 Conditioner detangles, reduces static, and softens hair with a formula rich in vitamin E. And the No. 3 Body Wash features a hydrating creamy lather with notes of citrus, cedar, and juniper. This product captures the simplicity of use, but sensorial complexity of Rudy’s Brand products. $60
Spotlight Oral Care:
Spotlight Oral Care – Men’s Whitening Strips – Spotlight Oral Care, a sustainable and clinically-effective oral care brand started by dentists, just launched the first-ever Men’s Teeth Whitening Strips – another example of how the brand continues to innovate by creating individualized products. They share the same best-selling, clean and clinically-effective formula as Spotlight’s original teeth whitening strips, but they’re slightly bigger in size and have been ergonomically designed to cater for the anatomical differences in the male mouth to ensure total coverage of the teeth to deliver maximum whitening results. The set includes 28 Dental Teeth Whitening Strips for long-lasting results (14 top, 14 bottom) as well as Comforting Gum Oil to ensure minimal sensitivity. $50
THE FEELIST—DO NOT DISTURB Extra Strength Body Cream is a deeply relaxing and restorative moisturizing body cream infused with an extra strength dose of 500mg Broad Spectrum CBD. Formulated with a unique blend of essential oils and natural extracts to calm your senses and put your mind and body at ease. $76
TRIBE COSMETICS—Tribe 3-Step program lets you showcase your most memorable feature: your face. Formulated for daily use, Tribe is both men’s cosmetic products and a cosmetic system. The 3 formulations individually address the most common problems for guys: dry skin, dark circles, blemish and skin color correction and uneven beards. Used together or separately Tribe provides easy solutions and tangible results that leave our consumers looking polished and feeling confident. Moisturizer $21 USD. Skin Fix $18 USD, Beard Fix $12 USD, Tribe 3 set kit $44 USD.
Triumph & Disaster:
Triumph & Disaster— Quote from Dion Nash, founder, Triumph & Disaster – “I remember watching an advert for a massive antiperspirant brand in the early 2000’s that showed arrows pointing the sweat back into the body and the spray blocking off the armpits. It always occurred to me this should be the very worst depiction not something to advertise – we are designed to sweat and excrete toxins, not recirculate them. So as a former athlete and generally someone who wants to stay healthy I think natural deodorants are really the only solution, so yes we feel passionate about explaining to people that sweat is ok.
Generally I believe that consumers have shifted seismically away from harmful ingredients, aerosol cans, pungent fragrance doses and nonsense faux science. E commerce and online forums have educated consumers to a much greater degree than ever before so there is a moment in time right now for healthy, careful, honest companies to present their case. But as you point out big brands will follow and have followed already – this is a good thing. But the danger is when the science gets twisted again. So it will always be up to the smaller brands, the thought leaders, those driven by the performance and honesty of their products to keep the category evolving in the right direction.” $19.95