Mr Carter’s maiden cannabis brand marks first product launch since he accepted role of Chief Visionary Officer at The Parent Company
Last week, Shawn ‘JAY-Z’ Carter officially drops the first products from his cannabis line, MONOGRAM. As announced in October 2020, the brand marks a new chapter within the cannabis space predicated on dignity, care and consistency. After honoring those three tenets with 18 months of careful strain selection and meticulous cultivation practices, MONOGRAM is finally ready to introduce its core collection of products to the world.
Cannabis has been around for thousands of years, yet it is still an industry whose legacy of skilled craftmanship is often overlooked, shared Mr Carter. I created MONOGRAM to give cannabis the respect it deserves by showcasing the tremendous hard work, time and care that go into crafting a superior smoke. MONOGRAM products are next level when it comes to quality and consistency and we’re just getting started.
While MONOGRAM draws inspiration and adapts techniques from the cultivators who have come before, it also seeks to redefine the cannabis category by taking an individualistic approach to describing product experience. Launching with four numbered strains designated “light”, “medium”, or “heavy”, MONOGRAM offers a clear and considered sensory description for every product within the line – from preroll to hand roll to flower.
The newly introduced MONOGRAM strains – No. 88, No. 96, No. 70 and No. 01 – are currently available via the brand’s three product classes:
- THE OG HANDROLL – The first product of its kind, THE OG HANDROLL (SRP: $50) takes inspiration from the smoke experience of a premium cigar, but implements a proprietary roll technique allowing the flower to burn slowly and evenly for multiple sessions. Highly trained artisan rollers break the flower down by hand and roll using a time-honored process that was specially architected by MONOGRAM Culture & Cultivation Ambassador DeAndre Watson. A true work of art and craftsmanship that cannot be automated, the roll itself burns clean and clear every time.
- LOOSIES PREROLL PACK – The LOOSIES PREROLL PACK (SRP: $40) contains four 0.4g prerolls that have been individually wrapped to foster communal smoking with ease. Each is filled with flower that has been produced to exacting standards to ensure a premium experience. The packaging itself makes a statement and reflects the magic held within: bold, convenient, top-shelf quality – wherever, whenever.
- FLOWER – Available in 2g and 4g jars, MONOGRAM FLOWER (SRP: $40 & $70) is cannabis perfected. Grown in small batches to maintain control and quality, each flower is hand-selected and hand-finished by MONOGRAM experts to provide the best possible experience, from grow to smoke. The bold packaging provides a showcase piece, while keeping the cannabis fresh and protected from UV light.
MONOGRAM’s flower is cultivated at The Parent Company’s flagship growing facility in San Jose, California, using a batch-by-batch approach. Each plant receives personalized attention from the company’s expert growers, who grade and select every flower by hand. Led by Mr Watson, who has been working with the plant for over 25 years, the MONOGRAM team has developed a program of extended humidity control, post-harvest care, trimming and flushing that guarantees the finished product has reached its full potential as a superior smoke.
MONOGRAM is the first brand born out Mr Carter’s partnership with Caliva, California’s leading cannabis company, with whom the entrepreneur joined forces in July 2019 to bring his flagship cannabis line to life. Following Caliva’s recent agreement with The Parent Company (TPCO), Mr Carter has since accepted the role of Chief Visionary Officer for the newly formed corporation, which is anticipated to be the largest publicly traded cannabis company in California. Powered by TPCO’s direct-to-consumer retail model, all MONOGRAM products are available for purchase via the brand’s best-in-class e-commerce platform via this link, which is dedicated exclusively to its singular cannabis line, as well as at this link and select Caliva in-store locations. On-demand delivery of the full product line is also currently offered across Greater Los Angeles, Bay Area, and South Bay markets.