Shawn ‘JAY-Z’ Carter’s MONOGRAM Challenges National Drug Policy

LOS ANGELES, March 1, 2021 /PRNewswire/ — Today, Shawn ‘JAY-Z’ Carter and their cannabis brand name, MONOGRAM, part of The Parent Company (“TPCO Holding Corp.”) (NEO: GRAM.U, GRAM.WT.U) (OTCQX: GRAMF; OTC PINK: GRMWF) home of brands, introduce a awareness that is nationwide focused on cannabis law. The out-of-home and series that is digital awareness of the hypocrisy of present laws regulating cannabis through the entire usa, with shockingly factual headlines set from the backdrop of eight striking portraits of an individual who’ve been charged for cannabis-related offenses. The lack of progress made since, along with the outsized consequences still facing those who have been victimized by its lasting effects across the U.S.

Cannabis laws are out of date and disproportionately cruel and punishing when compared to the rest of the legal code with 45 years having passed following the onset of the War on Drugs, MONOGRAM’s campaign highlights. We still don’t have proper regulation for texting and driving in Missouri, but home that is staying cigarette smoking weed can get you locked up.

Shawn ‘JAY-Z’ Carter

I created this campaign to amplify the sounds of the who’ve been penalized for the same thing that venture capitalists are now actually prospering from utilizing the growing appropriate cannabis market. Way too frequently we forget why these are genuine individuals whoever everyday everyday lives and futures are afflicted with this legislature that is outdated people like Bryan Rone, who can no longer pursue a career in sales because of a cannabis-related conviction in 2003.

As Demonstrated by the total link between the 2020 election, increasingly more states are going towards legalization as voters and lawmakers recognize the possible financial and wellness benefits the plant can offer. Nevertheless, while many progress happens to be made, cannabis remains stigmatized by governmental agendas and borders that are arbitrary still demarcate who can benefit from it, whether that’s through entrepreneurship or the positive effects of its use. MONOGRAM aims to shed light on just how antiquated these regulations are by juxtaposing them with far more realities that are divisive depraved vices or dangerous transgressions – from cannibalism to flamethrowing – each of which will be nevertheless allowed into the eyes of regional lawmakers. These murals, billboards, mobile adverts and wild-postings are on display across l . a ., bay area, ny, Chicago, Washington D.C. and Miami, with intends to expand to extra towns ahead of the end of March.

While MONOGRAM endeavors towards the next by which cannabis can assume its rightful invest tradition, the campaign’s depictions of genuine individuals adversely afflicted with the War on medications underscore that there’s work that is still significant be done to repair the injustices of its past. The campaign will also introduce video testimonials from its eight featured individuals, offering each the chance to share their firsthand experience with inequitable punishment for cannabis offenses in the U.S beyond high-impact static visuals. This footage, that may go on the MONOGRAM internet site,, plus the brand’s Instagram (@MONOGRAMCOMPANY), Twitter (@MONOGRAMCOMPANY) and YouTube (MONOGRAM) networks, takes audiences through the topics’ individual dealings utilizing the unlawful justice system, talking with dilemmas like profiling and charging that is excessive. Each participant contributes details of how their life has been impacted by unjust policing practices, with irreversible consequences ranging from financial penalties to incarceration.

Through each and every initiative, MONOGRAM seeks to bring dignity to cannabis culture, which cannot be accomplished without righting the wrongs of the past. Steve Allan, CEO of The Parent Company, shared the following:

One of the founding principles of The Parent Company was to foster equity that is social cannabis. The disproportionate aftereffects of the War on medications are damaging, so we still find it our duty to lay the phase to begin with the entire process of righting the wrongs that are many the Black and other minority communities. The Parent Company has funded a social equity ventures program to give Black and other minority entrepreneurs equal opportunity for participation in the legal cannabis industry.

Steve with this goal in mind Allan, CEO regarding the Parent Company
Led by Shawn ‘JAY-Z’ Carter and Desiree Perez (CEO of Roc country), this system will determine and fund the generation that is next of business leaders who are building value for their communities and diversity in our industry. The equity that is social system will formally introduce into the coming months. The Parent Company is empowering our house of brands to amplify this call to action as a part of their own advocacy campaigns in addition to the social equity ventures program. We are proud of MONOGRAM’s ground-breaking efforts to address such an issue that is important
For more information please contact:

Erin Jaffe, Nike Communications, 203.980.9657 or [email protected]

Emma Shor, Nike Communications, 908.577.7914 or*)ABOUT that is esho[email protected] MONOGRAM

MONOGRAM is the first cannabis line introduced by Shawn ‘JAY-Z’ Carter, marking a chapter that is new the room defined by dignity, care and persistence. Honoring the art of cannabis while the artisans who’ve been using the plant for millennia, the MONOGRAM group makes use of careful stress selection, premium flower grown in Ca and careful cultivation methods to make certain a smoke that is superior. Launching with four proprietary strains designated “light,” “medium” or “heavy,” MONOGRAM distinguishes each of a clearly defined sensory experience to its products. The core line includes 2g and 4g jars of flower, the Loosies Preroll Pack, together with OG Handroll – a one-of-a-kind, cigar-style handroll designed to burn off gradually and evenly for numerous sessions. To find out more check out or follow along on Instagram, @MONOGRAMCOMPANY.


The Parent business (TPCO Holding Corp.) (OTCQX: SBVCF, NEO: SVC.A.U, SVC.WT.U) is California’s leading vertically incorporated cannabis business combining best-in-class operations with leading sounds in popular tradition and impact that is social. The Parent Company brings icon that is together global business owner Shawn “JAY-Z” Carter, activity powerhouse ROC COUNTRY, California’s leading direct-to-consumer platform CALIVA, and leading cannabis and hemp maker, LEFT COAST VENTURES, to create a cannabis industry leader for the post-prohibition age. Chief Visionary Officer Shawn “JAY-Z” Carter, probably one of the most recognized and celebrated business owners of our time, will guide The Parent Company’s brand name strategy together with Roc country, the world’s entertainment that is preeminent with a roster of culture-making artists, athletes and influencers. The brands we build together will pave a path that is new for a legacy rooted in equity, access, and justice.

For more info, please check out press that is

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