Visionary entrepreneur and technology innovator joins fast-growing data, compliance and consumer engagement leader
WILMINGTON, DE (February 23, 2021) – Clearfield Communications announced today the appointment of Tim Daly as its new president. Clearfield is a leading provider of data, product security and consumer engagement services to the cannabis, tobacco, consumer goods and healthcare industries.
Daly brings to Clearfield extensive expertise in building growth companies in the technology, consumer marketing and financial fields. Most recently, Daly was the NFC-Near Field Communications- evangelist with NXP Semiconductors, helping to lead market growth and adoption of NFC ecosystems and business models.
At NXP, Daly worked extensively with consumer brands, media vendors/agencies, governments and trade groups. He was also the driving force in building the Cannabis intelligent packaging space for the company. Previously, Daly founded Thinnaire, the first cloud-based ID management platform in the world. Daly was the first in the world to launch NFC programs for companies such as Nine West, Adidas, Proctor & Gamble, Kraft, Mondelez, Unilever, among many others.
Clearfield Communications, founded in 2020, leverages NFC technology to deliver critical reporting and enhanced management capabilities for government and industry, including cannabis. Its exclusive TrueSYS platform enables intelligent or “connected” packaging to Clearfield Communications customers. TrueSYS provides an effective and efficient way to ensure regulatory compliance and product chain of custody. The Company has expanded its offerings to the tobacco and healthcare industries, including pharmaceuticals.
“We’re delighted Tim will be spearheading execution of our business strategy and growth,” said Chris Quinlan, chairman and co-founder of Clearfield Communication. “Tim has a proven track record as a leader and innovator in fast-moving sectors where compliance, data and consumer engagement converge. He is the ideal choice to lead this business at such an exciting time of explosive growth.”
“I am excited to be joining Clearfield at this moment of immense opportunity. It is poised to lead the transformation of cannabis and other industries using the power and value of connective technology. I am looking forward to working with Clearfield’s talented and seasoned team, “said Daly.
More on Clearfield Communications
Clearfield’s exclusive TrueSYS technology empowers governments, producers, distributors to ensure compliance and revenue payment, effortlessly monitor product inventory while delivering a positive, immediate consumer brand experience that drives customer loyalty. The first deployment of the technology system will be in the cannabis industry with TrueGreen platform. The company was founded by executives with extensive experience in technology, finance, consumer marketing and regulatory affairs drawn from the tech, cannabis, biopharmaceutical and government relations industries. For more go to www.clearfieldcommunication.com
More on Tim Daly
After a career on Wall Street and building a successful media company, Tim envisioned and pioneered the first ever ID Management/proximity marketing SaaS platform designed to manage NFC, Beacon and QR mobile interactions for global brands and media vendors. Daly is the “Father of NFC” and has planned and managed NFC mobile interactions for most global brands. He was the first to deploy NFC across most industry verticals: retail, grocery, drug, out of home, print, technology, high-value consumer products and most recently in cannabis.